Alive to God Editorial Code of Ethics

As the Alive to God and its staff, we commit ourselves to the highest standards of independent journalism.
– October 2010


As the Alive to God and its staff, we commit ourselves to the highest standards of independent journalism.  We pledge to exercise our role with great care and responsibility to safeguard public trust in our integrity.

1. Accuracy & sourcing

Our first duty is to report accurately. We will take care to evaluate information provided to us and to cross-check it as much as possible before publishing. We will show readers the chain of evidence we have.
Plagiarism will not be tolerated.
Headlines, captions and posters will fairly reflect the content of articles.

2. Fairness
We will treat the sources and subjects of our reporting fairly, making sure they have a full opportunity to respond to reporting that may affect them. This means actively seeking out all relevant views and giving people sufficient time to formulate a response. A report can only go ahead without relevant responses if the opportunity to comment has been declined, or if the editor is satisfied that all reasonable measures have been exhausted. In this case, the situation will be explained to readers.
3. Independence

Our journalistic duty to inform the public trumps all other considerations, whether they are financial, political, personal or any other non-professional interests. Journalists will bear in mind that their private activities can impact on their and the organisation’s reputation. This extends to opinions expressed on public or semi-  public social networking platforms.

4. Minimising harm

We recognise that the media can have a harmful impact on the subjects of our reports, our sources, our audiences and society in general, and pledge to minimise it. We will take particular care when dealing with vulnerable people and groups.
We will take note of social sensitivities around religion, death, the portrayal of nudity, sex and violence, the use of strong language and others.

5. Reporting methods
We will use open, honest means to gather information.
6. Accountability

We accept the same level of public scrutiny and accountability as we subject others to. At all times, responses to complaints will be generous, helpful and governed by the need to make sure readers get the fullest information available.
We will correct errors with due prominence as soon as we become aware of them. Errors online will not be invisibly corrected. Instead, a note with the correction will be posted with the original article.
In addition to corrections of factual errors, the organisation offers the following corrective measures:
A clarification, where an article may have lead to a mistaken impression even though it does not contain factual mistakes;
A right of reply, where a full response was not initially included;
An apology; where justified.
These measures can be used in conjunction, and are at the editor’s discretion.

7. General

Alive to God reviews of artistic work are written fairly, in order to help readers decide what to see and how to understand it. They do not offer an opportunity to degrade or humiliate.
Columnists and commentators are expected to write fairly and honestly, but this does not suggest a bar on strongly opinionated writing. Fact and opinion will be clearly distinguishable.
This code applies to all staff. Where there is doubt about how to proceed, journalists must take advice from section heads or the editor.


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